Sunday, December 2, 2018


What are the challenges facing design and creative industries in India? My answer in the 100th issue of POOL magazine -

There are problems in a lack of discernment on what makes a good illustration and a lack of knowledge of the extent of work it takes to make a thought provoking, convincing image.
If the writer provides the script, then the illustrator is the actor who emotes. To do this successfully requires a solid foundation in the art of interpreting the text visually and treating each challenge as unique rather than maneuvering it into a formulaic solution. Similar to using language well, it is not merely about getting the message across but how. Emotion, intelligence, metaphor and beauty become integral components that build a good illustration.

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